Ernie Bunnell and Billy Longfellow took the craft of making aerodynamic wings and curb-scraping air dams to a high art. They popularized cosmetic customization so completely, it’s nearly impossible to drive more than three blocks in Southern California without seeing a Honda Civic, Acura Integra or Mitsubishi Eclipse featuring one of their creations bolted on. They connected, perhaps better than anyone else ever had, with what the young male sport compact car owner most loved to spend his paychecks on – style.
Bunnell and Longfellow founded Wings West in 1992, and in 1999, an outside automotive investment firm acquired the company. Wings West continued to operate under the management of Bunnell and Longfellow for five more years.
In 2004, they broke away from the company they founded and launched their new enterprise, 3dCarbon with their longtime friend and former employer, Joseph Moran. After dominating the sports compact market, Bunnell and Longfellow sought to expand their horizons to the new domestic muscle car market. So when the new Mustang body design came, it was a clean slate to work with. The first result of this was the 2004 Mustang Boy Racer Kit and accessories.
It was a leap not only of business, but of artistic media as well, from the comfort of the booming sport compact market they knew so well, to the new challenges of stylizing domestic muscle cars like the new Ford Mustangs you see here on the website. After winning several coveted Best of Show Ford Design awards, 3dCarbon has successfully made the transition and continues to expand their styling product line.
Starting in 2011, 3dCarbon partnered with AirDesign to create a whole new line of body kits and accessories. We're really excited about this new business partnership. Check out our new 3dCarbon/AirDesign products - we bet you'll be excited too!